As the world prepared for the 2024 Summer Olympics, I had the privilege of helping Powerade launch its new global campaign, “Pause is Power,” featuring U.S. Olympian Simone Biles and other extraordinary athletes competing in Paris.

The campaign transcends hydration, diving deep into the universal human experience of navigating challenges and finding strength in moments of pause. At its core, the message is simple yet powerful: taking time to reflect fuels resilience—mentally, physically, and emotionally.

Rooted in Powerade’s mission to champion athletes’ holistic well-being, “Pause is Power” celebrates resilience, humanity, and the courage to embrace both life’s challenges and triumphs.pics featuring U.S. Olympian Simone Biles and other athletes competing in Paris 2024. 

Rooted in Powerade’s ambition of supporting athletes’ mental and physical wellbeing, "Pause is Power” was inspired by the human experience of navigating life's challenges and triumphs. 

The campaign takes viewers on an emotional journey alongside Biles as she confronts the pressures and expectations of being a professional athlete. The film culminates on a young admirer looking on from the stands, inspired by Biles’ determination.