Strategy at the speed of culture.

Hi, I'm Iris.

I've spent two decades inside the most demanding strategy rooms — Ogilvy, AKQA, McCann, Havas — building growth for brands like Nike, Google, Pfizer, Coca-Cola, and Netflix.

My work sits where cultural intelligence, human behavior, and AI meet. I help brands in pharma, wellness, and tech see culture before the data catches up — and turn that early read into places they can actually go.