Oie :)

Aren’t you tired of reading portfolios that all blur together? Don’t worry—I’m here to make this one a little more fun (promise).

I was born and raised in Brazil, dreamed of becoming a filmmaker, and somehow stumbled into advertising. Not that I don’t love it—don’t get me wrong—I do. I started as a writer, became one of the first User Experience designers in Brazil, and over the years have tackled digital, social, brand, global, innovation, and business strategy. With that background, I’ve got strong opinions and the chops to back them up.

Curiosity and courage brought me to the U.S., where I moved to Detroit in the middle of winter with two small kids. Resilience? Check. Advertising runs in my blood—my dad was in the business, and I wrote jingles on napkins during weekend lunches. For me, this isn’t just work; it’s fun. Creativity is a magical tool for manifestation, and I like to think I’m pretty damn good at it.

I love people. They fascinate me. I’m obsessed with finding what makes them tick, uncovering insights that make brands truly matter. I live for partnering with brave clients to create work that’s never been done before (seriously—just ask what people say about me).

If you’re looking for a unicorn, I’m your person. Bring it on.