Oie :)

Suppose you got here because you may be interested in learning more about me. So let's go!

I was born and raised in Brazil, dreamed of becoming a filmmaker, and somehow stumbled into advertising. Not that I don’t love it—don’t get me wrong—I do. I started as a writer, became one of the first User Experience designers in Brazil, and over the years have tackled digital, social, brand, global, innovation, and business strategy. With that background, I’ve got strong opinions and the chops to back them up.

Curiosity and courage brought me to the U.S., where I moved to Detroit in the middle of winter then again to Richmond Virginia, and now New York City. With a dog and two small kids. Resilience? Check.

Advertising runs in my blood—my dad was in the business, and I wrote jingles on napkins during weekend lunches. For me, this isn’t just work; it’s fun. Creativity is a magical tool for manifestation, and I like to think I’m pretty damn good at it.

I love people and the story I can uncover by talking to them. Humans are weird and fascinating at the same time. I’m obsessed with finding what makes them tick and uncovering insights that make brands truly matter. I studied Psychology, Semiotics, Anthropology, and Quantum Physics. Well I know I am a bit weird too, aren't we all?

I live for partnering with brave clients to create work that’s never been done before (seriously—just ask what people say about me).

If you’re looking for a unicorn, I’m your person. Bring it on.