Let’s be honest: everyone knows distracted driving is dangerous. The stats are everywhere. But here’s the problem—awareness campaigns are failing. 84% of people admit it’s a risk, yet 90% do it anyway. 

Why? Because awareness doesn’t change behavior.

That was the challenge: how do you take something people know is wrong and make them actually stop doing it?

The answer wasn’t another guilt trip or more shocking statistics. It was about flipping the script and putting accountability in the passenger seat. 

Enter Call Me Out, a simple but disruptive idea: drivers invite friends and family to record positive, personal messages that play when they reach for their phones. Instead of ignoring a warning, they hear the voice of someone they care about telling them to cut it out. It’s connection over lectures.

But this wasn’t just about launching a tool; it was about creating a movement. W

e brought the issue to life in unforgettable ways, starting with Distracted Driving School, an immersive stunt that made the dangers of distraction impossible to ignore. Spotify radio spots shared true stories of the consequences of distracted driving, while city and campus takeovers targeted young drivers in high-risk areas. Influencer-led demos turned the message into something personal, relatable, and impossible to overlook.

And here’s the twist: we didn’t limit this to Chevy drivers. The idea was bigger than brand loyalty. Call Me Out wasn’t about selling cars—it was about changing behavior and making roads safer for everyone.

The real win? We turned awareness into action, connection into accountability, and behavior into change. Sometimes, all it takes to save a life is hearing the right voice at the right time.